Lookbook - Spring 2026
Friendship in bloom: Alstroemeria with character
Blij met Bloemen – Femke & Stefanie, mother-daughter duo
April brings spring fully to life.
The assortment expands, colours soften, and customers are once again looking for fresh, inspiring creations. In this Lookbook edition, we put Alstroemeria centre stage — a flower perfectly suited to this moment in the season: light, versatile and commercially strong.
Together with Femke and Stefanie from Blij met Bloemen, a warm mother-daughter duo, we show how to build a strong and sellable assortment with Alstroemeria and seasonal flowers.
Discover the Alstroemeria collection and leverage the story behind the flower.
Why Alstroemeria?
Alstroemeria is a staple in our spring assortment. Not only because of its volume and refined appearance, but also thanks to its ease of handling and long vase life. It is a flower that continues to perform for both florist and customer.
Alstroemeria symbolises friendship, with each petal representing a value: compassion, patience, understanding, humour, determination and respect — values that are also reflected in the collaboration between Femke and Stefanie, where connection and trust are key.
In April, it is also a reliable choice within the assortment: wide availability and consistent quality.
Playful spring
This creation focuses on movement and softness.
Lathyrus (sweet pea) and Matthiola (stock) bring airy movement and a subtle fragrance, while Alstroemeria provides volume and structure.
The result is a bouquet that feels light, yet still has enough body.
This combination also offers excellent vase life, making it an accessible option for a wide audience.
Combine these flowers in your assortment and discover the full range.
Modern spring bouquet
A strong commercial bouquet starts with a solid base.
Femke and Stefanie build this bouquet in a compact way, using apple leaf at the centre to create structure and stability.
The combination of Alstroemeria, Freesia and Lathyrus (sweet pea) creates a fresh and accessible spring look. Lathyrus adds extra lightness and a soft, recognisable scent.
By adding woody materials such as Magnolia and Prunus, the design gains extra character and a modern, natural feel.
“This modern bouquet is our true bestseller.”
The result is a bouquet that immediately appeals and translates easily to the shop floor, ideal as a spontaneous gift.
Meaningful tray design
Flowers with a story make the difference.
In this tray, Alstroemeria takes centre stage, not only visually but also as a carrier of meaning.
The flower symbolises friendship and turns this creation into something personal and considered. Perfect as a gift or as a subtle eye-catcher on a table or kitchen island.
Spring outdoors with bedding plants
In April, attention also shifts outdoors. Customers want to bring colour back into their gardens, terraces and balconies.
Bedding plants respond perfectly to that need. Think for example of:
- Pansies
- Osteospermum
- Petunias
- Dipladenia
- Begonias
By combining them with flowers in your shop, you create a complete spring story that encourages purchase.
Floral work with character
The strength of Blij met Bloemen lies in their collaboration.
As mother and daughter, Femke and Stefanie complement each other perfectly, with a style that feels both modern and natural.
Their work is thoughtful, commercially strong and recognisable down to the details. Such as the signature black tie finish that gives their creations a distinctive identity.
Alstroemeria in April
Alstroemeria brings everything together: volume, longevity and a strong story. Combined with Freesia, Lathyrus and Matthiola, it creates an assortment that perfectly matches seasonal demand.
Discover the full assortment in our webshop and order directly from your trusted wholesaler.
Discover more about Alstroemeria and get inspired by its possibilities.
