Lookbook - Winter 2025 - 2026
The love of north and south
Tulips & southern light
January is a month of reorientation.
The festive rush is behind us, but the new season is already gently announcing itself. In this lookbook, we bring together two forces that shape January: the tulip as a stable winter classic and the southern assortment from our purchasing platforms in Hyères and San Remo.
Together, they form a balanced range that radiates calm while simultaneously looking ahead, towards Valentine’s Day and the first signals of spring.
The tulip as a seasonal anchor
In January, the tulip is an indispensable base flower.
Recognisable for customers, flexible for florists and suitable for a wide variety of styles. The majority of the tulips in this lookbook come from Borst Bloembollen, where craftsmanship and breeding expertise ensure strong stems, beautiful flowering and reliable quality.
As Valentine’s Day approaches, the tulip gains an extra layer of meaning: red tulips express passion and deep love, pink shades symbolise admiration and tenderness, while mixed bouquets convey freshness and optimism, a subtle reference to the approaching spring.
Read more about the craftsmanship behind these tulips: The passion behind Borst Bloembollen
Ranunculus: Layer upon layer of luxury
Ranunculus add depth and refinement to the assortment.
Their layered flower structure and rich colours make them particularly popular in January, when customers become sensitive once again to detail and texture.
They combine effortlessly with tulips and anemones, creating a natural bridge towards warmer, more emotional creations in the run-up to Valentine’s Day.
Southern accents
Anemones bring contrast and tension to winter creations.
Their graphic centres and refined petals create rhythm and dynamism. Thanks to the supply from Hyères and San Remo, anemones remain widely available in January, ideal for giving bouquets a contemporary and expressive touch.
In combination with tulips, they enhance the interplay between structure and softness. Start to search for the right tulips for your business on our webshop.
Tulips that sell
From single and double to fringed, parrot and crown tulips, tulips offer a wide range of shapes and styles. This diversity allows florists to respond to different customer preferences, from clean and modern to romantic and expressive, making tulips a strong choice throughout the season.
Mimosa & matthiola: light, fragrance and meaning
Matthiola and mimosa add nuance to the winter palette.
Matthiola contributes volume, fragrance and softness, while mimosa introduces light and movement.
Mimosa also carries a strong symbolic meaning: it is the iconic symbol of International Women’s Day (March 8th). This allows the January assortment to look beyond Valentine’s Day towards the next moments of the season.
Looking ahead starts now
This lookbook presents January as a month full of possibilities.
With tulips as a seasonal anchor and southern flowers as a refined complement, the assortment offers calm, inspiration and preparation for what lies ahead.
Read the story behind the tulip: The passion behind Borst Bloembollen
Discover more?
Visit the Borst Bloembollen website
Explore our assortment of flowers, plants and accessories in our webshop
