The Houseplants for 2017 have been announced
The successful ‘Houseplant of the Month’ campaign will continue in 2017. This campaign shows off the wide and extensive range of houseplants. It also enables us to provide the press and consumers with news about different plants every month, with the ultimate aim of persuading consumers that you feel better with plants around you, and therefore to buy more plants. We are thereby also offering the trade and the sales outlets a year-round programme in which to engage.
How are the products selected?
The list of plants has been created in collaboration with the product specialists at Royal FloraHolland. A number of criteria have been taken into account in making the selection. For example, a product may only be promoted once every three years, in order to serve as many product groups as possible. To guarantee good availability, there must be at least four growers who produce the plant or group of plants, and the products must have good supply over a period of seven months (with the exception of one or two seasonal products). We also consider whether the plants are of interest to consumer, and the consumer press, and fit in with the current trends. As with 2016, the plants will be photographed within the context of the green trends. New for 2016 was the fact that we created a number of appealing product combinations, which gave us an opportunity to get the attention for some smaller products. Since it was successful for both consumers and press alike, we decided to do this again in 2017.
Product list 2017
January: Ficus benjamina
February: Specialty Palms (Fern palm, Livistona, Fishtail palm, Lady palm)
April: Banana tree
May: In&Out plants (Calla lily, Campanula, Cock’s Comb, Balloon Flower, Lily)
June: Manly plants (Croton, Philodendron, Mother-in-law’s tongue, Umbrella tree, Devil’s Ivy)
October: Pure Green (Ivy, Boston fern, Gerbera, Peace lily)
The list is being published now in order to give the various sales channels and producers enough time to plan ahead and to encourage them to develop their own sales promotions in order to benefit from all the attention.