Strong in sourcing, 
close to the market

Behind every product at Agora is a network of dedicated purchaising teams backed by decades of expertise. Because we are actively present in our Cash & Carry locations, we stay close to the market and understand what our customers need.

This allows us to respond quickly to changing trends, seasonal demand, and specific customer needs, offering a selected range that delivers on quality, availability, and value.
Aerial photo of flower crates in a warehouse, mainly pink and red flowers
  • 4
    Buying platforms
  • 25
    Buyers
  • >1000
    Growers
  • 15 000
    Accessory items

Local expertise, international network

Our dedicated purchasing teams in the Netherlands, Belgium, France, and Italy combine in-depth local market knowledge with a strong international network of growers and suppliers. Because they also source for our own Cash & Carry locations, they stay closely connected to the market and understand what customers are looking for. It's this combination of market insight and hands-on experience that sets Agora apart as a wholesale partner for flowers, plants, and accessories.

Every day, our teams carefully select a wide range of flowers, plants, and accessories based on the season, trends, and market demand. The result is not a standard assortment, but a carefully selected range that delivers the quality, availability, and value our customers rely on.

Person in a white shirt picks red-pink flowers in a field with green stems.

Local expertise, international network

Our dedicated purchasing teams in the Netherlands, Belgium, France, and Italy combine in-depth local market knowledge with a strong international network of growers and suppliers. Because they also source for our own Cash & Carry locations, they stay closely connected to the market and understand what customers are looking for. It's this combination of market insight and hands-on experience that sets Agora apart as a wholesale partner for flowers, plants, and accessories.

Every day, our teams carefully select a wide range of flowers, plants, and accessories based on the season, trends, and market demand. The result is not a standard assortment, but a carefully selected range that delivers the quality, availability, and value our customers rely on.

Flowers direct from growers in the heart of Southern Europe

Through our sourcing offices Agora San Remo in Italy and Agora Sud in Hyères, France, we source flowers and foliage directly from the heart of Southern Europe. Our local teams work closely with regional growers, many of them family-run businesses that have been cultivating flowers for generations with the same dedication to craftsmanship and quality.

This gives you access to Mediterranean flowers and foliage in optimal quality throughout the season, delivered fresh from the grower. A distinctive range with authentic character.

Close-up of bright pink ranunculus with green leaves and orange flowers in the background

Flowers direct from growers in the heart of Southern Europe

Through our sourcing offices Agora San Remo in Italy and Agora Sud in Hyères, France, we source flowers and foliage directly from the heart of Southern Europe. Our local teams work closely with regional growers, many of them family-run businesses that have been cultivating flowers for generations with the same dedication to craftsmanship and quality.

This gives you access to Mediterranean flowers and foliage in optimal quality throughout the season, delivered fresh from the grower. A distinctive range with authentic character.

People work on computers in a modern office with large windows and an outside view

A global network, carefully selected

We source flowers and plants from around the world, from South America and Africa to Japan, and are active on the leading flower auctions in the Netherlands, Belgium, Germany, France, and Italy.

Thanks to our long-standing partnerships with growers, we ensure a consistent supply of high-quality products. Alongside our core range, our experienced purchasing teams carefully select the best auction opportunities every day, giving you access to both reliable everyday products and unique seasonal finds.

A man inspects purple flowers near stacks of wooden crates in a garden center.

A global network, carefully selected

We source flowers and plants from around the world, from South America and Africa to Japan, and are active on the leading flower auctions in the Netherlands, Belgium, Germany, France, and Italy.

Thanks to our long-standing partnerships with growers, we ensure a consistent supply of high-quality products. Alongside our core range, our experienced purchasing teams carefully select the best auction opportunities every day, giving you access to both reliable everyday products and unique seasonal finds.

From floral arrangement materials to seasonal decoration

We source flowers and plants from around the world, and we take the same thoughtful approach to our accessories. Our specialised team in Belgium carefully selects a wide range of floral supplies, decorative items, and seasonal décor. Sourced from Europe and Asia and tailored to the needs of today's florists, garden centres, and other green professionals.

With more than 15 000 accessory items in our range, including our own product lines and carefully curated collections, Agora offers much more than a standard accessories assortment. From packaging materials to seasonal decorations, you'll find accessories that perfectly complement your assortment and meet your customers' expectations.

Four colored glass bottles in yellow and orange on a wooden table

From floral arrangement materials to seasonal decoration

We source flowers and plants from around the world, and we take the same thoughtful approach to our accessories. Our specialised team in Belgium carefully selects a wide range of floral supplies, decorative items, and seasonal décor. Sourced from Europe and Asia and tailored to the needs of today's florists, garden centres, and other green professionals.

With more than 15 000 accessory items in our range, including our own product lines and carefully curated collections, Agora offers much more than a standard accessories assortment. From packaging materials to seasonal decorations, you'll find accessories that perfectly complement your assortment and meet your customers' expectations.

Row of orange gerberas in pots on a conveyor belt in a nursery.

The best choice, every day

Behind every product at Agora is a deliberate choice made by people who know the market, from trusted growers and leading flower auctions to sourcing networks across Southern Europe and around the world.

That's what you can expect when you choose Agora. More than a wholesaler, we're a partner with our own sourcing teams, trusted grower network, and decades of expertise.