Alstroemeria with character
Alstroemeria with character
Happy with Flowers - Femke & Stefanie mother and daughter duo
April truly brings spring to life.
The assortment becomes fuller, colors soften, and customers once again look for fresh, inspiring creations. In this Lookbook edition, we spotlight the Alstroemeria, a flower that perfectly fits this moment in the season: light, versatile, and commercially strong.
Together with Femke and Stefanie from Blij met Bloemen, a warm mother-daughter duo, we show how you can create a powerful and sellable range with Alstroemeria and seasonal flowers.
Why Alstroemeria?
The Alstroemeria is a staple in our range during spring. Not only because of its volume and refined look, but also because of its ease of use and long vase life. It’s a flower that keeps working, for both the florist and the customer.
The Alstroemeria stands for friendship, with each petal representing its own value: compassion, patience, understanding, humor, decisiveness, and respect. Values you also see reflected in the collaboration between Femke and Stefanie, where connection and trust are central. In April, it’s also a reliable choice within the range: ample availability & consistent quality
Spring outdoors with bedding plants
With April, attention also shifts outdoors. Customers want to bring color back to their garden, patio, or balcony. By combining them with flowers in your store, you create a complete spring story that invites purchases.
Bedding plants fit perfectly with this. Think, for example, of:
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Violets
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Osteospermum
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Petunia’s
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Dipladenia
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Begonia
Alstroemeria in April
The Alstroemeria is a flower that brings everything together: volume, vase life, and a strong story. Combined with Freesia, Lathyrus and Matthiola, it creates a range that perfectly meets the season’s demand.
Discover the full range in our webshop and order directly from your trusted wholesaler.
Let yourself be inspired by Agora