Lookbook - Autumn 2025
Fluid Fusion with Chrysanthemums
In October, the chrysanthemum takes center stage. This versatile flower shows its strength in a wide range of shapes, shades, and structures. Combined with supporting flowers and plants, it creates a series of arrangements that bring the Fluid Fusion trend from the EMC 2025 Trend Report to life. Below, we highlight four arrangements, each with the flowers used and a short explanation.
Autumn harmony in pastel
Chrysanthemum Paladov and Playtime form the core of this arrangement, complemented by Clematis for contrast and Miscanthus for height. In line with the Fluid Fusion trend, this piece combines strength and softness, organic blooms and graphic forms, into a contemporary and versatile whole.
Discover everything about the chrysanthemum in this blog
Reaching new heights with chrysanthemum
The chrysanthemum is often underestimated, but for those who look closely, it reveals endless possibilities. With its vast variety in color, shape, and size, combined with volume and excellent vase life, the chrysanthemum is the perfect flower for florists. From compact bouquets to large-scale arrangements: with chrysanthemum, every floral creation can be elevated.
Powerful & marketable
This creation shows how the Fluid Fusion trend translates into a commercially accessible bouquet. The centerpiece is the painted Chrysanthemum Antonov Polar Light, with deep green-blue shades that make it an eye-catching statement. The bold character of the chrysanthemum is softened by airy Clematis Sevilla, delicate anemones, and eucalyptus leaves.
This creates a balance between expressive forms and refined details. The result is a bouquet that is both modern and marketable, while preserving the essence of Fluid Fusion: harmony between strength and softness, classic and innovative.
Want to know more about the power of the chrysanthemum?
The color of Rossano Charlotte
Chrysanthemum Rossano Charlotte is a variety that makes a statement on its own. Its unique gradient from soft pink to fresh green makes each bloom stand out, giving a dynamic and modern effect. With its full shape and excellent vase life, this chrysanthemum is ideal to present solo, yet also powerful with subtle accents. In this creation, Rossano Charlotte is given the space to show her versatility: a flower that effortlessly takes the lead and proves just how special the chrysanthemum can be.
A gift of chrysanthemum
This stylish flower box highlights two chrysanthemum varieties: the warm salmon tones of Chrysanthemum Paladov and the fresh elegance of white Chrysanthemum Alibaba. Together, they form a strong and harmonious whole. Oxypetalum adds a playful touch with its bright blue star-shaped flowers, while Symphoricarpos Autumn Blush brings structure and a hint of pre-Christmas atmosphere. The decorative floral box makes this arrangement a ready-made gift: compact, refined, and perfect for the shop floor within a pastel autumn theme.
Inspired by
Tomas De Bruyne
The Fluid Fusion trend from the EMC Trend Report, developed by Tomas De Bruyne, is the foundation for this October lookbook. This trend breaks traditional categories and seeks connection: between young and old, classic and modern, organic and geometric.
Tomas De Bruyne’s pastel bouquet illustrates this perfectly. Large chrysanthemums form the strong centerpiece, while clematis, orchids, and fine Santini chrysanthemums create subtle transitions and harmonious contrasts. This creation shows how strength and softness can coexist, serving as the starting point for the arrangements in this lookbook.
October may celebrate chrysanthemum-based arrangements, but the holidays are already around the corner. This year, Fluid Fusion translates into Christmas: a tree filled with gypsophila and ornaments in a surprising color palette.
“When working with an unconventional colour palette, the most effective strategy is to anchor your designs in familiarity through shape and form.”
— Tomas De Bruyne, EMC Trend Report
