Lookbook - Winter 2025 - 2026
The versatility of the rose
The commercial florist
The rose is the flower of the month for February. February is the month where emotion and commerce come together. For this lookbook, we collaborated with Kato Putmans, florist at Myosotis, who officially took over the family business from her father at the start of this year. Together, we created floral compositions rooted in daily practice: thoughtful, flexible and commercially strong.
From 2026 onwards, Agora Group is introducing a new approach. We place customers and florists in front of the camera, using their creations as the foundation for lookbooks, videos and social content. This February Lookbook is the first test of this format, guided by our trusted reference point: the flower calendar, shaped by your input.
Red with depth, pink with nuance
February calls for warmth and layering.
Deep red brings intensity and strength, while soft pink tones add nuance and refinement. This colour balance perfectly suits the season while remaining broadly usable, even as spring approaches.
By playing with colour, texture and contrast, the creations evoke emotion while staying commercially relevant.
Layering and movement in flowers
Beyond roses, other cut flowers add structure, contrast and movement.
- Ranunculus in red, orange and white bring layered richness and softness.
- Anemones, with their dark centres, create graphic contrast and tension.
- Astilbe adds lightness and refinement.
- Anigozanthos introduces vertical lines and dynamic movement.
- Tulips remain a familiar and accessible base, keeping bouquets fresh and easy to sell.
Together, these flowers create rich yet balanced compositions that never feel heavy.
The rose as the focal point
As flower of the month, the rose takes centre stage. Not only because of its symbolism, but especially because of its versatility. With a wide range of colours, shapes and styles, the rose offers solutions for every price point and retail context.
- Red roses such as Red Naomi remain the reference for a classic and elegant look: powerful, full and timeless.
- When the price of red roses rises, florists can commercially switch to orange roses, such as Atomic, Dragonfly or Bogart. They deliver the same warmth and impact while allowing for a more accessible consumer price.
- Soft pink roses add variation and make arrangements lighter and more versatile, even beyond February.
This makes the rose not only emotionally strong, but also a smart commercial choice. Discover the full rose assortment in our webshop.
Plants for long-term customers
Plants also play an important role in February.
Cambria ‘Nelly Isler Red’ is a strong choice for customers looking for something lasting. With its long lifespan and minimal maintenance, it is ideal for offices and interiors.
Without support sticks, Cambria has a wilder, more natural appearance that fits perfectly within a contemporary, relaxed style. Green elements act as a quiet strength: supportive, yet essential.
February as a starting point
This February Lookbook shows how the flower of the month can serve as a starting point for strong, seasonal creations. Through smart product choices, clear combinations and real stories from the field, we continue to build content that inspires and sells.
This first edition is a test, but one with clear ambitions.
Together with you, we will continue refining our assortment, creations and stories, month after month.
Discover more?
Explore our assortment of flowers, plants and accessories in the webshop.
Want tips directly from Kato? Follow us on social media.
